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Audiovisual Working Party

Main topics:

  • Protection and access to audiovisual and film heritage
  • Protection of minors in digital environment
  • Continuation of the MEDIA 2007-2013 Programme
  • Digitisation of European Cinemas

 

Protection and access to audiovisual and film heritage

DESCRIPTION OF THE PRIORITY:
The first priority of the Polish Presidency in the area of audiovisual policy will be issues related to digitisation and digital preservation of audiovisual and cinematographic heritage in the context of the development of the EU’s Europeana digital library. According to the guidelines included in the European Digital Agenda, it is necessary to increase the public resources for the financing of digitisation in order to enable making the European cultural heritage, particularly audiovisual and film, available on the Internet. Considering the fact that digitisation and access to a large portion of Europe’s cultural heritage depends on the improvement of the system for making copyrights available, this priority is closely connected with the works of the Intellectual Property Group on regulations concerning orphan works and collective copyright management.

MEASURES PLANNED BY THE POLISH PRESIDENCY:

  • Adoption of the Council’s Conclusion on the basis of the Commission’s Communication concerning the digitisation and digital preservation of cultural heritage.
  • Organisation of expert conference devoted, among other things, to the potential of digital archives and standards of digitisation of cultural heritage in Europe, with consideration given to legal aspects and making the born digital resources available (Warsaw, 18th to 20th of July 2011).


Protection of minors in digital environment

DESCRIPTION OF THE PRIORITY:
Together with the dynamic development of digital media, the EU noticed the need to devise legal regulations that refer to specific situations related to this process. The provisions of Directive 2007/65/EC of the European Parliament and of the Council of the 11th of December 2007 amending Council Directive 89/552/EEC on the coordination of certain provisions laid down by law, regulation or administrative action in Member States concerning the pursuit of television broadcasting activities, where Article 44 state that “The availability of harmful content in audiovisual media services continues to be a concern for legislators, the media industry and parents. There will also be new challenges, especially in connection with new platforms and new products. It is therefore necessary to introduce rules to protect the physical, mental and moral development of minors as well as human dignity in all audiovisual media services, including audiovisual commercial communications.” The 2006 Commission Recommendation for the European Parliament, the Council, the European Economic and Social Committee and the Committee of Regions concerning the protection of consumers, in particular minors, in the context of using video games calls upon the Member States and interested entities to evaluate potential negative and positive effects of video games, particularly their impact on health. The report on the Commission Recommendation execution was announced to the second quarter of 2011.

Safer Internet programme

In 1997 the Telecommunication Council adopted resolution concerning harmful or illegal content on the Internet. In January 1999 the European Parliament and Council accepted the Action Plan in the area of promotion of safe Internet usage by fight against harmful or illegal content in the global networks. Under this document the Safer Internet Action Plan (SIAP) programme was launched to promote safe usage of the Internet and new technologies, including the new generation of mobile phones, online games, chats and messengers. The fourth edition of the Programme (2009-2012) has currently started. One of the main goals of the Safer Internet programme is to raise the awareness of all Internet users with regard to safe and effective usage of the Net.

MEASURES PLANNED BY THE POLISH PRESIDENCY:

  •  Adoption of the Council Conclusion on the basis of the Commission Recommendation concerning the protection of minors in digital environment.


Continuation of the MEDIA 2007-2013 Programme

DESCRIPTION OF THE PRIORITY:
The MEDIA programme is a programme simplifying the previous interventions of the Community in the European audiovisual sector. Its goal is to support the development of the European audiovisual industry and to strengthen European cultural diversity. It is addressed to independent producers, distributors, organisers of film festivals and trade fairs, training centres, film schools, cinemas promoting European films and projects aimed at the preservation of European audiovisual heritage. Pursuant to the Decision (No. 1718/2006/EC) of the European Parliament and of the Council, the European Commission will present the European Parliament, the Council, the European Economic and Social Committee and the Committee of Regions with periodical report evaluating the results, as well as qualitative and quantitative aspects concerning the execution of the MEDIA 2007 programme and the Communication about the continuation of this programme.

MEASURES PLANNED BY THE POLISH PRESIDENCY:

  • Debate initiating the adoption of Decision concerning the continuation of the MEDIA Programme by the Education, Youth and Culture Council.
  • European Culture Congress (8th to 11th of September 2011) – initiating panel discussion – future of the MEDIA Programme.
  • Possible discussion during the Council of the Ministers of Culture and Audiovisual Affairs (18th and 19th of November 2011) about the continuation of the MEDIA Programme.


Digitisation of European cinemas

DESCRIPTION OF THE PRIORITY:
Another priority of the Polish Presidency will be the development of digital cinema in Europe. It will cover, for example, public support for the cinema sector, issues related to cinema furnishing with digital projectors with software and additional installations, comprehensive training sessions for cinema managers and cinema operators, as well as collection of orders for cinema repertoire. The digitisation of European cinemas turned out to be slower than expected due to technical and economic issues. Today 1/3 of 33,000 European cinemas (mainly small and studio cinemas) is threatened with shutdown because of the high costs of digital equipment. The Community digitisation programme is designed to save them from disappearing from the market.

MEASURES PLANNED BY THE POLISH PRESIDENCY:

  • Exchange of views on the promotion of digitisation of European cinema on the basis of the Commission Recommendation.


Other measures planned in the audiovisual area in 2011:

  • Green Book on online audiovisual resources.
  • Report on the implementation of the AVMS directive by Member States.
  • Report on competences in digital environment (media literacy).
  • Decision of the Council about signing and concluding the European convention concerning legal protection of services based or consisting in conditional access.